Setting up a data center in a new location took so long that it was limiting the pace of growth that we could achieve. We wanted to reduce data center costs and have the flexibility to scale up quickly in any given region around the globe. We needed an approach that would help us iterate more rapidly to meet customer needs and dramatically improve our time to market. We found that running our own data centers consumed more time, money, and manpower than we were willing to devote. With a growing list of domestic and international clients, we required more internal focus on product development and serving the users. We now power collaboration services for major brands such as Lionsgate and Jimmy Kimmel Live!. We became a place where users could not only control and share their digital assets, but also assemble their creative teams, connect with clients, develop creative workflows, and manage projects from start to finish. Hightail started as a way to help people easily share and store large files, but has since evolved into a creative collaboration tool. He highlights their cloud vendor evaluation process and reasons for going all-in on AWS. In today’s guest post, Hightail’s SVP of Technology Shiva Paranandi tells the company’s migration story, moving petabytes of data from on-premises to the cloud. ![]() Since its debut in 2004 as a file sharing company, Hightail shifted its strategic direction to focus on delivering value-added creative collaboration services and boasts a strong lineup of name-brand customers. Hightail – formerly YouSendIt – streamlines how creative work is reviewed, improved, and approved by helping more than 50 million professionals around the world get great content in front of their audiences faster.
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